New Market Assessment

• We have targeted a number of potential market segments - which have the greatest opportunity for our company?
• We have tried to enter new market segments - how can I assure new markets will deliver the potential we are looking for?
• Our company knows its own markets very well – how can I learn about customer requirements and market opportunities for new markets?

Most companies understand their markets very well and have a lot of information on their key segments. However, once they try to expand past their markets to new segments, their knowledge base drops significantly. Unfortunately, customers in different market segments often have very different needs, requirements, and preferences.

Over the last twelve years, more than 70 companies have asked the Allegheny Marketing Group (AMG) to investigate new market opportunities in a wide variety of industries -- from bearings to dental insurance, from circuit breakers to hard hats, and from polymer resins to natural gas.

AMG offers clients unbiased, objective market research to help support business decisions on whether a new market is a good opportunity. These decisions often affect hundreds of thousands, if not millions, of dollars.

Some of the key information we help provide includes:

Total market and market segment sizes Percent of market available to our client Key customers and customer decision makers Specification and purchasing process Market requirements, needs, and preferences Competitors in the marketplace

Sales channels required to reach the market Current price levels Potential competitive reactions Segmentation of the market Recommended actions required to best enter the market (e.g., sales channels, marketing communications, pricing, etc.)