• How much of our market is really aware of us and what do they think of us?
• Are our advertising dollars really getting the best return on investment?
• Are our customers aware of all of our products and services?

To the customer, perception is reality! It is impossible for a customer to buy your product if he does not know about it in the first place. Unfortunately, millions of dollars are spent (and sometimes wasted) on ineffective advertising and promotion. The trouble is, most companies don’t even know it.

The Allegheny Marketing Group (AMG) can assist clients in determining:

• Brand awareness levels
• Depth of customer awareness
• Brand associations
• Advertising message recall
• Current sources used by customers to find new suppliers
• Preferred sources customers use to find new suppliers

AMG can assist in developing specific action steps that are needed to improve clients’ market positions by understanding how customers perceive their suppliers.