Allegheny Marketing Group (AMG) conducts a variety of projects based on the specific needs of clients. Many of our projects focus on clients' existing markets, helping them to improve their customer satisfaction, to ensure they are meeting all of their customers' needs and requirements, and to write better strategic marketing plans by providing all of the information they need.

Other projects focus outside of our clients' core markets. In these instances, our client's knowledge of a market may be limited. AMG helps collect the key market intelligence to assist in determining whether a new product or a new market offers profitable potential.

Although we are sometimes asked to conduct a complete assessment of our client's strategic plan, most of our projects can be broken down into the following types of studies: