Like all businesses, professional societies and trade associations look to grow their operations by growing membership, increasing member participation, and improving member retention.

AMG assists associations and societies by providing actionable market research to address:

• Member Satisfaction
• Member Needs Assessment
• Non-Member Awareness and Recruitment
• Market/Industry Analysis
• Dues Studies
• Conjoint Analysis

Some of the key questions this research helps them address include:

• How do we improve member retention rates?
• How do we improve the value of our current products and programs for our members?
• How do we attract new members?
• How do we effectively communicate to our diverse membership?
• How do we increase and improve the awareness of our organization?
• How can attendance at national conventions or trade shows be improved?
  

Case Study Examples